Carter Strategy: Brand Strategy • Brand Experience • Brand Management

Brand Strategy

“Make sure everyone in your organization is on the same path”

A GREAT brand strategy is born from a unified brand vision for the organization. Our process is successful because it unifies our clients around an agreed-upon messaging strategy before articulating the brand through design, marketing or other sources.

Brand Design

“Brand experience through beautiful design.”

The success of your brand is directly related to the experience consumers have with it. We help our clients craft the best possible brand experience through sound brand strategy, amazing creativity and professional brand management.

Brand Management

“Manage your brand like your greatest asset.”

Your brand can become your organization's most valuable asset. Valuable assets deserve best-in-class management tools to ensure brand consistency, equity growth and maximum ROI.

About

We Build & Manage Great Brands

Carter Strategy is a brand consultancy specializing in brand strategy, brand design and brand management. We build and manage great brands.

Dictionary

Branding Glossary of Terms

Brand strategy is a unique discipline and has a unique language. Please feel free to borrow from— or add to— our Branding Glossary of Terms.

Case Studies

Sound Strategy & Brilliant Design

We have helped to build great brands such as Whole Foods Market, Fiesta Bowl, New York Life, USAA, several startups and numerous non-profits.

Clients

A partial list of the clients we have helped:

What Our Clients Say:

"Shannon's process of building a brand into being an industry leader is brilliant. He has the ability to take any brand, regardless of industry, and make it relevant and tangible to customers and employees. I have been in the business for over 15 years and have worked with dozens of agencies, large and small, across the world. There is no agency out there that has the creative mind and brand development expertise like Shannon. If you don't believe me, spend 30 minutes with him and you'll agree."
Phil Mattia
Dolce International