About

About

Innovative Thinking, Brand Focus & Measurable Results.

 

Like the brands we represent, Carter Strategy stands for something: Innovative Thinking, Brand Focus & Measurable Results. Our clients depend on us for disruptive thinking, sound brand strategy, amazing creativity and professional brand management.

 

Overview:
Carter Strategy is a brand consultancy founded by Shannon Carter. We position our clients for unprecedented and sustained success by ensuring their business strategy is in perfect alignment with their brand strategy and creative execution. We guide our clients through our codified branding process (BrandSmart) to produce key insights such as Brand Positioning, Brand Architecture, Brand Messaging, Brand Culture Triggers, Brand Experience Design, and Brand Management Procedures. We then translate those findings into powerful and very creative brand assets. Our process has successfully built superior brands like Whole Foods Market, Fiesta Bowl, New York Life, USAA, several non-profits, numerous Consumer Product Goods (CPGs)—and even one Episcopal seminary.

BrandSmart:
Our process works consistently. However, there is no magic bullet, secret media plan, or marketing gimmick for building successful brands. Our process requires research, commitment, hard work and dedication. The end result will unite the entire organization in a common belief system, turn stakeholders into brand activists and build the brand’s success from the inside-out.