Articles

Some great reading material…

The Role of Brand in the Nonprofit Sector

Posted by on Nov 27, 2012 in Brand Experience, Brand Management, Brand Strategy | 0 comments

The Role of Brand in the Nonprofit Sector

By Nathalie Kylander & Christopher Stone
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. (more…)

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity

Posted by on Jul 5, 2012 in Brand Experience, Brand Strategy | 0 comments

Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity

By: Patrick Spenner

In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question:  What is the best way to impact purchase decision and brand loyalty? (more…)

NBC Universal’s New Olympics Challenge: Screen-Jumping

Posted by on Feb 14, 2012 in Brand Experience, Brand Management, Brand Strategy | 0 comments

NBC Universal’s New Olympics Challenge: Screen-Jumping

NBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans

NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming, basketball and canoe sprinting, among others. Behind the scenes, however, NBC will engage in a different sort of game: tablet counting.

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Marketers Who Share Content Drive Traffic, Gain Customers

Posted by on Feb 9, 2012 in Brand Experience, Brand Strategy | 0 comments

Marketers Who Share Content Drive Traffic, Gain Customers

by 

Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company.

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Be Better at Twitter: The Definitive, Data-Driven Guide

Posted by on Feb 2, 2012 in Brand Experience, Brand Management | 0 comments

Be Better at Twitter: The Definitive, Data-Driven Guide

A study based on 43,000 responses to Tweets found precisely what people like — and loathe — about microblog posts.

If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: (more…)

Walmart Reassigns Greeters, But at What Cost to Image?

Posted by on Jan 31, 2012 in Brand Experience | 0 comments

Walmart Reassigns Greeters, But at What Cost to Image?

By Dale Buss

Walmart certainly has taken a step back from its heritage with the revelation that it’s removing greeters from the graveyard shifts at its U.S. supercenters, in the first reversal of a 30-year-old tradition that helped define what the folksy chain was all about in its early years. (more…)

How Brands Can Manage Facebook Comment Overload

Posted by on Jan 30, 2012 in Brand Management, Uncategorized | 0 comments

How Brands Can Manage Facebook Comment Overload

Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.

Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.

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Culture Eats Strategy For Lunch

Posted by on Jan 9, 2012 in Brand Experience | 0 comments

Culture Eats Strategy For Lunch

Culture Eats Strategy For Lunch
BY  SHAWN PARR

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out, and you’ll get a taste of these brands’ vibrant cultures.

Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation. A strong culture flourishes with a clear set of values and norms that actively guide the way a company operates. Employees are actively (more…)