Our overarching brand strategy goal is to guide our clients in defining a unified brand vision for their organization and offering, thereby positioning our clients for unprecedented and long-term success.
We accomplish this goal through a CarterStrategy + Client, Brand Platform co-creation process. The Brand Platform is a inward-facing document that fuels the creation of a strong brand culture and superior brand communications by providing a clarity-of-vision that did not exist before. The Brand Platform typically consists of documented Values & Beliefs, Brand Positioning Statement, Brand Promise, Brand Essence, Brand Personality and Brand Architecture. The Brand Platform is a very powerful and proven tool for developing superior brand messaging, however, the co-creation process can be even more powerful than the end deliverable.
Our brand strategy process is successful because it unifies our clients around an agreed-upon messaging strategy before articulating the brand through design, marketing or other sources. Before we start the brand development process, we identify a brand taskforce from within our client’s organization. This group represents the entire organization in the co-creation process and acts as brand ambassadors as the new Brand Platform takes life.
Partial List of Our Brand Strategy Deliverables:
- Brand Platform Development
- Brand Research
- Brand Positioning
- Brand Architecture
- Verbal Identity
- Naming (Organizational and Product)
- Brand Extension Strategy
- Visual Identity
- Brand Messaging