The Role of Brand in the Nonprofit Sector

The Role of Brand in the Nonprofit Sector

Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion.

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NBC Universal’s New Olympics Challenge: Screen-Jumping

NBC Universal’s New Olympics Challenge: Screen-Jumping

NBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans By: Brian Steinberg Published: February 13, 2012 NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming, basketball and canoe sprinting, among others. Behind the scenes, however, NBC will engage in a different sort of game: tablet...

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Be Better at Twitter: The Definitive, Data-Driven Guide

Be Better at Twitter: The Definitive, Data-Driven Guide

A study based on 43,000 responses to Tweets found precisely what people like — and loathe — about microblog posts. If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: The Most Annoying Tweet Imaginable, in other words, would be overly long. It would contain stale information. It would #totally #overuse #hashtags. It would be...

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How Brands Can Manage Facebook Comment Overload

How Brands Can Manage Facebook Comment Overload

Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook. Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook. Check out the recent comment counts on nearly any major Facebook...

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