About us

Like the brands we represent, CarterStrategy stands for something: Innovative Thinking, Brand Focus, & Measurable Results. Our clients depend on us for disruptive thinking, sound brand strategy, amazing creativity and professional brand management.

CarterStrategy is a brand consultancy founded by Shannon Carter. We position our clients for unprecedented and sustained success by ensuring their business strategy is in perfect alignment with their brand strategy and creative execution. We guide our clients through our codified branding process to produce key insights such as Brand Positioning, Brand Architecture, Brand Messaging, Brand Experience Opportunities, and Brand Management Needs. We then translate those findings into powerful and very creative brand assets. Our process has successfully built superior brands like Whole Foods Market, Fiesta Bowl, New York Life, USAA, several non-profits, numerous Consumer Product Goods (CPGs)—and even one Episcopal seminary.