admin, Author at Carter Strategy: Brand Strategy + Marketing innovation

The Role of Brand in the Nonprofit Sector

by admin | Nov 27, 2012 | Brand Experience, Brand Management, Brand Strategy

By Nathalie Kylander & Christopher Stone Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact...