Our overarching brand strategy goal is to guide our clients to a unified brand vision for their organization and offering, thereby positioning our clients for unprecedented and long-term success.


We accomplish this goal through a CarterStrategy + Client, Brand Platform co-creation process. The Brand Platform is a inward-facing document that fuels the creation of a strong brand culture and superior brand communications by providing a clarity-of-vision that did not exist before. The Brand Platform typically consists of documented Values & Beliefs, Brand Positioning Statement, Brand Promise, Brand Essence, Brand Personality and Brand Architecture. The Brand Platform is a very powerful and proven tool for developing superior brand messaging, however, the co-creation process can be even more powerful than the end deliverable.

Our brand strategy process is successful because it unifies our clients around an agreed-upon messaging strategy before articulating the brand through design, marketing or other sources. Before we start the brand development process, we identify a brand taskforce from within our client’s organization. This group represents the entire organization in the co-creation process and acts as brand ambassadors as the new Brand Platform takes life.

Partial List of Our Brand Strategy Deliverables:

  • Brand Platform Development
  • Brand Research
  • Brand Positioning
  • Brand Architecture
  • Verbal Identity
  • Naming (Organizational and Product)
  • Brand Extension Strategy
  • Visual Identity
  • Brand Messaging