by admin | Nov 27, 2012 | Brand Experience, Brand Management, Brand Strategy
By Nathalie Kylander & Christopher Stone Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact...
by admin | Jul 5, 2012 | Brand Experience, Brand Strategy
By: Patrick Spenner In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty? The answer they are likely arriving at is that they should...
by admin | Feb 14, 2012 | Brand Experience, Brand Management, Brand Strategy
NBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans By: Brian Steinberg Published: February 13, 2012 NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming,...
by admin | Feb 9, 2012 | Brand Experience, Brand Strategy
by Joann Pan Content marketing was a top priority for businesses in 2011, and it is going to remain so in 2012. That’s according to a study conducted by the Content Marketing Institute, a marketing education and research company. In the past year, marketers...
by admin | Feb 2, 2012 | Brand Experience, Brand Management
A study based on 43,000 responses to Tweets found precisely what people like — and loathe — about microblog posts. If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: The Most Annoying Tweet...
by admin | Jan 31, 2012 | Brand Experience
By Dale Buss Walmart certainly has taken a step back from its heritage with the revelation that it’s removing greeters from the graveyard shifts at its U.S. supercenters, in the first reversal of a 30-year-old tradition that helped define what the folksy chain...
