by admin | Nov 27, 2012 | Brand Experience, Brand Management, Brand Strategy
By Nathalie Kylander & Christopher Stone Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact...
by admin | Feb 14, 2012 | Brand Experience, Brand Management, Brand Strategy
NBCU Partners With Google, ComScore to Analyze Tech-Savvy Olympics Fans By: Brian Steinberg Published: February 13, 2012 NBC Universal’s broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming,...
by admin | Feb 2, 2012 | Brand Experience, Brand Management
A study based on 43,000 responses to Tweets found precisely what people like — and loathe — about microblog posts. If you could construct, algorithmically, the Most Annoying Tweet Imaginable, it might look something like this: The Most Annoying Tweet...
